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Eye Health from Brookside Optometric

Eye health tips and information about glasses, contact lenses, Lasik, and more from the doctors of Brookside Optometric Group.

Dr. Craig Hisaka: Mastering the Art of Optometry

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As the Founding Partner of Brookside Optometric Group and clinical professor at UC Berkeley School of Optometry for 40 years, the story of my practice and teaching begins with a commitment to the art of optometry.

I opened the practice 40 years ago and within six months of opening, the practice went viral due to my philosophy, brand, and goals. The backlog of patients has remained four to six weeks for 38 years. John Iacopi, CPA created a completely new and innovative business model designed to give my former optometry students a direct pathway to partnership.

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Dr. Yolanda Scheer: Specializing in Eye Care for Kids

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My area of specialty is pediatrics. I love working with children! During my rotations in Optometry School, I discovered that it takes different skills and techniques to work effectively with children. Working with kids felt natural to me, and I felt I could make a difference by providing the highest quality vision care for children.

The most rewarding part of my job is getting to know families, providing them with clear eyesight, and being able to offer education on how to maintain good eye health. I enjoy building relationships and being able to watch as families grow over the years.

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Dr. Jim Winnick: Committed to Education

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My involvement in optometry has always expanded beyond direct patient care, most significantly in the area of teaching and education. For eight years, I was a clinical instructor at UC Berkeley School of Optometry in the methods lab, primary care clinic, and contact lens clinic. Since moving to the valley, I continue to be involved as a guest lecturer for Dr. Craig Hisaka’s practice management course. I give three lectures to second and third year students: “Career Choices in Optometry,” “Managed Vision Care” and “The Future of Optometry.”

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Meet the Doctors: Dr. Bob Melrose

Meet the Doctors: Dr. Bob Melrose

Dr. Bob Melrose remembers sitting in his pediatrician’s office one day as a child and deciding that he wanted to become a doctor. After graduating from high school in the Bay Area, he completed his undergraduate studies at UCLA and UC Berkeley before beginning his optometry training in 1978 at Cal’s School of Optometry. 

As luck would have it, he met another student in his class, Rosemary Rodic. The two of them fell in love and were married in 1981. After graduation they joined Dr. Craig Hisaka as partners in private practice here in Stockton.

In addition to their practice, Dr. Bob and Dr. Rosie both become assistant clinical professors at Cal’s School of Optometry. They taught there until the early 1990s when the birth of their twin boys, Brian and Kevin, changed their lives forever. Dr. Rosie ended her teaching career to raise their children while continuing to practice at their office. Dr. Bob continued to teach but left in 1994 when an exciting new opportunity came his way.

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Meet the Doctors: Dr. Craig Hisaka

Meet the Doctors: Dr. Craig Hisaka

Dr. Craig Hisaka is the Founding Partner of Brookside Optometric Group. Born and raised in Stockton, he received his BA, BS and Doctorate at UC Berkeley and went on to earn a master’s degree in Public Health. His daughter, Alexis Hisaka, attended Lincoln High in Stockton, college at UC Davis and the University of San Francisco and now works for LinkedIn. His wife, Julie Hisaka, passed away 3 years ago after 41 years of marriage. She was a popular, innovative and effective administrator at Lincoln Unified School District.

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Meet the Doctors: Dr. Jim Winnick

Meet the Doctors: Dr. Jim Winnick

After Dr. Jim Winnick completed his undergraduate degree at Cornell University and his doctorate degree at the State University of New York in Manhattan, he came to the west to complete his residency training in Portland, OR. He came down to California to work with an Ophthalmologist in Truckee, CA, but soon moved to the Bay area where he was a partner in large multi-doctor practice for 14 years.

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