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Eye Health from Brookside Optometric

Eye health tips and information about glasses, contact lenses, Lasik, and more from the doctors of Brookside Optometric Group.

Meet the Staff: Pat Coleman

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Pat manages the in-house finishing lab at Brookside Optometric Group. As bench optician, he produces prescription eyewear for patients, solves problems with difficult prescriptions, and assists the retail staff.

Brookside’s optical lab is the only lab in the state that can complete 99% of the work in-house. The optical lab is able to handle complicated prescriptions that other labs aren’t qualified to handle, and can often make glasses overnight, or even while patients wait in emergency situations.

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Meet the Staff: Marie Cholula

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As a pre-tester at Brookside Optometric Group, Marie conducts pretest procedures on patients before they meet with their optometrist as part of a comprehensive eye exam. She also helps opticians dispense new glasses, and makes adjustments and repairs to ensure that every patient has comfortable, clear vision.

Her favorite aspect of the job is interacting with patients and assisting Brookside doctors as they evaluate patient eye health and vision quality. She loves to help patients find new glasses that they are excited about wearing, and she enjoys working for a great group of doctors who go above and beyond for their patients and their employees.

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Meet the Staff: Heather Brooks

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Heather is a pre-tester at Brookside Optometric Group, and greets and conducts pretest procedures on each patient before they meet with their optometrist as part of a complete vision analysis. She also dispenses and adjusts new glasses, and helps keep the practice clean, organized, and running efficiently.

Her favorite aspect of the job is working closely with Brookside doctors to help them evaluate patient eye health and vision quality. The most meaningful aspect of her work at Brookside is the opportunity to help each patient get the necessary tests and photos of their eyes in order to assess that their eye health is optimal.

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Meet the Staff: Honey Gale

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Honey is an optician at Brookside Optometric Group, and works with patients to help them select frames and educates them about their options for lenses and premium lens coatings. She enjoys meeting new patients and helping them look their best with glasses that provide comfortable vision and fit their personal style.

She also trains patients how to insert, remove, and care for their contact lenses, and she likes the process of helping patients wear contacts for the first time. The most meaningful part of her job is when patients come in to the office to pick up their new glasses, and are pleased with both their crystal clear vision and the look of their glasses.

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Meet the Staff: Monica Hernandez

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As an optician at Brookside Optometric Group, Monica works closely with patients. During a typical day at the office, she helps patients pick out new frames based on their vision needs and style preferences, educates patients about their lenses, adjusts glasses to ensure a good fit, and assists with eyeglass repair and cleaning. She also works in the specialty testing area, using the Optomap Retinal Scanner and other equipment to maximize the examination experience for patients.

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Meet the Staff: Pheth Xaysana

Meet the Staff: Pheth Xaysana

As assistant lab manager at Brookside Optometric Group, Pheth ensures that all patients experience great customer service when they visit the office. Her role includes helping patients pick out new frames and adjusting glasses for relaxed vision and greater wearing comfort. She ensures that every patient is happy with their glasses, and loves to see them smile when they try on the perfect pair.

In addition to meeting the needs of patients, she also assists doctors and other staff members—she appreciates the opportunity to expand and develop her skills, and finds positive solutions when faced with challenges. Prior to joining the team at Brookside, she worked at National Vision Inc.

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Meet the Staff: Alicia Salcedo

Meet the Staff: Alicia Salcedo

As a receptionist at Brookside Optometric Group, Alicia is one of the first staff members that patients interact with when they call the office or come in for an appointment. She responds to the needs of patients, multitasks efficiently, and coordinates and communicates with doctors and other staff members to ensure that every patient visit is a great experience.

During a typical day at the office, Alicia greets patients, answers phone calls, schedules appointments, and maintains charts. She enjoys the busy and fast-paced environment, and her favorite aspect of the job is the opportunity to work with patients and staff while continuing to develop her skills by learning new departments.

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Meet the Staff: Iris Palomarez

Meet the Staff: Iris Palomarez

Iris joined the Brookside Optometric Group family in 2015. As part of the enrollment department, she assists with scheduling, prepping, and organizing. She enjoys being part of a team that works together to create the best possible experience for patients, and her favorite aspect of the job is working alongside a great group of doctors and staff members who support one another and care for each other.

One especially meaningful day at work was when a patient complained about double vision. Iris referred the patient to one of the optometrists who specializes in double vision conditions and treatments. The patient was extremely relieved after that visit, and Iris appreciated the opportunity to help them address their vision needs. Her experience working at Brookside is one she will carry with her for the rest of her life, and she is thankful to be part of the team.

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Meet the Staff: JoAnn Murphy-Ma

Meet the Staff: JoAnn Murphy-Ma

As front desk manager at Brookside Optometric Group, JoAnn is one of the first people that patients meet when they visit the office. She oversees appointment scheduling for all of the optometrists, handles supply orders and recall notices, and manages staff as they check, pull, and prep patient charts.

Her favorite aspect of the job is creating a welcoming environment for patients. When patients come in to the office to pick up their new glasses, she loves to see their smiles as they experience restored vision. As part of the Brookside team for 13 years, JoAnn appreciates working in a family-oriented environment filled with caring and compassionate doctors and staff.

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Meet the Staff: Beverly Cahoon

Meet the Staff: Beverly Cahoon

Beverly Cahoon joined the Brookside Optometric team as the insurance authorization specialist ten years ago. With her great attention to detail and strong organizational skills, she spends a typical day at the office pulling up to 100 insurance authorizations for patients with appointments and ordering contacts or glasses from a variety of insurance companies.

When a patient is not eligible for a service under their insurance, Beverly calls to advise them before the appointment. She also communicates with insurance companies to track patient coverage, assists the opticians with insurance calculations, and enters new insurance plans into the AcuityLogic management system. Her favorite aspect of the job is helping patients with their insurance coverage and connecting with returning patients.

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Meet the Staff: Jennifer Hulstine

Meet the Staff: Jennifer Hulstine

Jennifer is the optical lab manager at Brookside Optometric Group and has worked on the team for six years. She spends her fast-paced days managing a team of employees, assisting with patient orders for contact lenses and glasses, teaching patients how to wear and care for contact lenses, and providing an optimal experience for all of our patients. She loves to see patients of all ages try on glasses or contact lenses for the first time as a new world of sight opens up to them.

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Meet the Staff: Marilyn Woo

Meet the Staff: Marilyn Woo

Marilyn is the first person patients meet with when they visit Brookside Optometric Group. As an optician, she pre-tests their eye health before they go in to see their optometrist for the eye exam. After the exam, Marilyn enjoys working with patients to help them choose a frame that fits their individual needs, from fit and shape to color and style.

When a pair of new glasses is ready for a patient, she inspects the product for accuracy with patient prescription requirements, demonstrating a strong attention to detail. She’s also happy to adjust and repair frames as needed and assists with optical dispensing, fitting eyeglasses and contact lenses.

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Meet the Staff: Savanna

Meet the Staff: Savanna

When you visit Brookside Optometric, chances are you are greeted by our receptionist, Savanna. Savanna lives with her family in Stockton. She attended Edison High School and Maric College.

Savanna’s many responsibilities include helping the doctors prepare for their day, pulling the charts of the day’s patients, checking in patients, answering phone calls to make appointments or answer patient questions and closing down the office at the end of the day.

“My favorite part of the job is working with Brookside Optometric Group staff and doctors,” says Savanna. “After being here for about a year I consider them my BOG family.”

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Meet the Staff: Jana Ballance

Meet the Staff: Jana Ballance

Our staff and doctors are the most dedicated and caring group. Today, we introduce you to our office manager Jana Balance.

Jana has been part of the Brookside Optometric Group since 1989 starting as a technician then became office manager in 2002. She has worked for ophthalmologists in San Diego and Stockton many years ago. Her typical workday consists of employee scheduling, employee counseling, meetings with various vendors, updating doctor’s credentialing information, and occasionally helping patients that require special attention.

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Meet our Staff: Veronica Artesi

Meet our Staff: Veronica Artesi

Not only do we provide great optometry care, but we also have an awesome staff to help you with your every need.  We’d like to introduce you to one of the first people you see when you walk in our doors — our front desk assistant manager, Veronica.

Veronica was born and raised in Stockton.  She comes from the largest families in town, the Castellons and Valverdes.  Veronica had been a patient at our office for more than 30 years when she joined the Brookside team in 2006.  Not only has Dr.  Hisaka been her family doctor for years, but her siblings, their kids and her spouse’s family all are patients of Brookside Optometric. 

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